Because I’m worth it!

Because I’m worth it!


Luke 3: 22 “And as he was praying, heaven was opened 22 and the Holy Spirit descended on him in bodily form like a dove. And a voice came from heaven: “You are my Son, whom I love; with you I am well pleased.”

1971 and a movement would be launched birthed on these four words written by a female copywriter at the McCann Erickson agency in New York. L’Oreal from Paris were about to launch into the U.S. This movement grew faster and more expansive than a product range that was trying to rationalise the reason for buying a premium beauty product. Today L’Oreal is the largest cosmetics company in the world where 50 products are sold every second and the reason is, ‘Because I’m worth it!’

Heaven opens and we receive our promotion, the applauds, the fulfilment of our dreams etc.


Heaven opens and we receive what looks like a bird, a dove.


The dove was SENT by Noah on 2 occasions from the ark to see if the waters had receded. The second time the dove did not return.

The dove was a poor man’s SACRIFICE for the temple.

The dove was a term of LOVE in poetry, such as Song of Songs.

The Spirit was telling him that He would be sent out as a sacrifice of love.

He still does for you and me.

But before we go, wait …

Jesus is sent with the most powerful message spoken over him. A message of appreciation and admiration. It would be repeated on the Mount of Transfiguration. We need to hear this ourselves.

We need to know who we are, who we belong to. Man’s praise will always fall short. Though we enjoy it we must not crave it. What God thinks of us is enough. We are loved and appreciated by Him.

The reason for all this is because I’m worth it to Him.

When I know this then all things are possible and I will do anything He tells me to do.


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